Brief

The Monti Lattari Olympics were created with the idea of bringing together many municipalities in the area in a sporting event that can foster integration between local communities. The aim is to enhance the shared identity of those who live in the mountains and those who live in the coastal areas of the territory, between the Amalfi Coast and the Sorrento Peninsula, by focusing on the values of sport such as fairness, respect, and a sense of belonging, while offering opportunities for growth and active citizenship for both young people and adults.

Idea

The logo design brings together in a single mark the Olympic torch, a running figure, the profile of the Monti Lattari and Mount Vesuvius, thereby representing the area between mountains and sea also through a purposeful use of colour: blue for sky and sea, green for mountains, growth and hope, red and yellow for energy and sporting passion. Starting from this main pictogram, the entire visual identity has been developed: icons of the individual disciplines that bring the logo to life by adapting its shape, a system of dynamic, modular lines for print materials and digital channels, and a dedicated typeface designed for short phrases and key messages, which follows the same graphic guidelines, keeping all communication coherent and constantly in motion.