Brief

Focsiv ETS is the federation of Christian‑inspired international volunteering organizations, working to promote the development of every person across the Global North and South. After many years, the need emerged to update the image starting from the mark and to realign the entire graphic system. The first constraint was to preserve the recognisability of the circular sign with the V, making it more legible and consistent across sizes and contexts. A modular structure was also needed to work on very different backgrounds, in positive/negative, and on photography. A clear, enforced hierarchy between symbol, logotype, and payoff was introduced to ensure visual order and consistent layouts across print and digital materials. Grids, colour palette, and typography provided the common foundation for the system’s evolution.​

Idea

The palette becomes brighter: orange and blue strengthen contrast and brand presence. The symbol keeps its structure but is re‑proportioned; the V becomes a brushstroke closing inside the circle like a check mark, adding direction and rhythm to the sign. The wordmark adopts Jost, using Medium and Semi Bold Italic for the payoff to pace compositions without stiffness. The payoff “Volontari nel mondo.” turns into a horizontal pattern that covers the orange and blue backgrounds and reinforces recall. Positive/negative variants, photo tests, and the “socio” extension confirm the system’s consistency. Office and editorial applications complete the picture, with alignments and margins guided by coherent grids.