Brief

The well-known American car manufacturer, after several years, reactivates the production of the Camaro, the mustang par excellence, which has always battled ford's rival. Par excellence, Camaro represents strength and for lovers of strong emotions.

Idea

First presentation
The key visual shows the car in all its beauty and detail. The black gives it the grit, the strength and everything that most distinguishes it: it is a really bad car. Copy text includes all that represents it.

Second presentation
The Camaro is a car that you must know how to dominate and what can best represent it? The target is hard people who are out of danger. The bull has been replaced by the Camaro, so that the hard and strong concept of it is strengthened.